We are experts at delivering PR Services for athletes, coaches, agencies and brands and work with global media and PR agencies.

A targeted public relations strategy is essential for professional athletes, helping to strengthen your personal brand, shape your public image, and elevate your career. Great PR ensures you attract sponsors, endorsements and opportunities.

Master the media landscape and elevate your visibility with expert media training from Ascend Sports Publicity.

Gain confidence with journalists and learn to navigate interviews like a pro with expert media training. We help athletes and coaches communicate effectively, handle tough questions, and build a strong public image.

Ascend Sports Publicity creates strategic and targeted strategies to elevate an athlete’s personal brand, secure sponsorships, and maximize endorsement opportunities.

Our expertise also extends to supporting coaches, agencies, and brands that work with athletes, ensuring their partnerships gain visibility and impact.

An athlete’s reputation is their most valuable asset. At Ascend Sports Publicity, we help athletes build, protect, and restore their public image through proactive reputation management and expert crisis communication.

Our services include media monitoring, strategic messaging, crisis response planning, and damage control to ensure athletes navigate challenges with confidence. Whether managing public perception, handling media scrutiny, or mitigating PR crises, we provide the guidance and strategies needed to maintain a strong and positive brand.

Comprehensive support for athletes and coaches on their journey to the top

With over 20 years of experience, our team provides global support (on-site and off-site) so athletes can focus on performance and preparation. From tournament scheduling and logistics, training and development, facilitating access to elite facilities, and attending press conferences, to managing travel bookings, calls, paperwork, and diary appointments, we handle all the details.

Secure high-value sponsorships and brand partnerships that propel your success as a professional athlete and coach. We leverage your personal brand to position you as the ideal partner for brands and sponsors, helping you land bigger deals and drive measurable value from every collaboration.

Our team handles the details, allowing you to focus on performance while building strategic relationships that boost your career and increase your earning potential.

Our expert career mapping services empowers professional athletes and coaches to achieve their goals and maximise their potential. Beyond athletes, we’ve successfully guided team members such as physiotherapists, statisticians, and other key professionals in shaping their careers and expanding their opportunities.

Through our expert consultants and mentors, we will create a plan to achieve both your short-term and long-term goals.

We also offer expert coaching in PR, media and more, to help provide targeted support that gets results.

Our PR, media, and brand support services are designed to help junior athletes transition smoothly into the professional arena.

We provide tailored mentoring to build a strong personal brand, enhance media presence, and secure early sponsorships, ensuring athletes are prepared for the spotlight.

From crafting compelling narratives to media training and strategic PR campaigns, we give junior athletes the tools and guidance needed to stand out, attract opportunities, and lay the foundation for a successful professional career.

We offer mentoring support to athletes transitioning from their pro careers, helping them navigate retirement and explore new opportunities.

This includes guidance on broadcasting and commentary roles, pursuing different brand sponsorship and endorsement deals; training for media engagements and more.

We also help you in setting up your own coaching or mentorship business, to stay involved in the sport while building a new career path.